‘A Little Brighter Inside’
TikTok
Described as a ‘Fresh of breath air in a stale social media landscape’ by Campaign in their Pick of the Week, we created a TV ad during lockdown that (miraculously) didn’t begin with ‘during these difficult times’.
Instead we created an ad with one objective: to make you smile.
Shot entirely through social distancing, we brought together a colourful cast of talented creators and famous faces to celebrate everything fun about TikTok.
Described by my 8 year old cousin as ‘The f*cking coolest thing ever’ (go easy, he’s from Hull.)
All from a small internal case study video we created that the client demanded became a TV spot, no problem…
The original case study
CREDITS:
Adam King, Creative Director
Lewis Raven, Creative Director
Tom Langdon, Copywriter